Eden Lifestyle Spa & Salon for Men
Eden Lifestyle Salon has taken a fresh approach to the modern salon. Set in the
tranquil Georgian town centre of Leamington Spa, in Warwickshire, UK, this urban
day spa combines health, beauty and well-being and brings the very latest therapies
and treatments to its clients – right next to the birthplace of Shakespeare!
The salon provides a holistic approach to grooming and relaxation. On hand is
a team of dedicated and highly trained professionals in hair
and beauty therapies. As well as a wide range of treatments available there is
also a stylish licensed coffee house, so clients can either spend the day being
pampered or turn up for a specific treatment. According to Tom and Debbie McKinney,
the owners of Eden Lifestyle Salon, the philosophy of Eden is “to make
our clients feel wonderful – in mind,
body and soul. It’s about taking them to Eden, the perfect place of relaxation
and well-being.”
What do you see as the latest trends for 2007, either with regards to cutting
styles or treatment preferences?
The latest trends are disconnected bobs at present, but we are also finding
that people are looking at hair extensions more now and our fantastic Hair
Contrast brand is proving very popular. This system is much quicker than the
traditional extensions and gives a superb result every time. We also have the
new Schwarzkopf Q10 products, which are specifically for rejuvenating the hair
and has proved very successful in retail and also treatments.
What personally influences your views on cutting?
Celebrity styles – they tend to lead the way and we all then follow!
What have been the main factors behind your success?
Our ‘service levels’ are of a key factor to our success – our
staff are all trained to the highest levels in terms of qualifications and
customer service.
How do your stylists keep ahead of the trends?
All our staff read the premiere industry magazines, which has all the latest
trends and tips for a successful salon and stylist.
How much does Shortcuts contribute to your business?
Shortcuts is becoming more and more important to us in terms of communication
to our clients. The system itself offers us easy access to all of the reports
and information we require and most importantly is it’s very ‘User
Friendly’. When training new staff, the time taken is very short as it
is so easy to pick up!
To what extent do retail sales play a part in your business strategy?
This is imperative to us as it commits the client to us as a business that
bit more and ensures they are more likely to return for products as well
as appointments.
What’s the single biggest thing that Shortcuts
contributes to your salon?
The client database, which gives us the not only all the client history with
a single touch, but allows us to communicate easily with the individual or
on mass.
How do your staff get on with Shortcuts?
Very well, it is a complete system that works for us as much internally as
with the clients.
What is your rebooking rate? How do you manage it?
Re-booking is starting to pick up – the team is more focused now that
I ran a report and showed them their individual success rates.
What’s the biggest growth area in your
salon?
Currently it is the beauty team that are growing constantly but we are now
finding that we are also now increasing our hair appointments.
How do you see the cross-over between hair and beauty?
We aim to try and cross-link the two sides with every client, trying to gain
their commitment to both sides of the business.
http://www.edenlifestylesalon.co.uk/
| No reproduction, copy or transmission of this
publication may be made without written permission. No paragraph of this
publication may be reproduced, copied or transmitted save with written
permission or in accordance with the provision of the copyright act. |
|
|
