Graham Webb

The collection features three forces: Good, Balance and Evil. Francesca Rivetti, a Graham Webb Creative Director for the past 16 years, graced the set with her talents as the character of Evil. “Everyone that knows me wasn’t surprised!” said Rivetti. “I would have been Evil all over again – final answer!”

These three characters were proposed as part of a greater story and message. This story tells of conflict, tension and disconnection which heighten as the day goes on and demonstrates the strength of each character. “As a team of three artists, we wanted to reach our audience with various shapes to include various lengths,” said Rivetti.

The three scenes featured show the progression of the interaction of these three personalities and their style exemplifies their mood as the battle wages on.

Dawn
Wakened to a sense of calm, the light of day veils a deeper struggle waiting to unfold between the two forces of Good and Evil. Evil still lurking behind the tree, Balance and Good bask in the sunlight in the Dawn scene.

“Dawn is all about the haircut,” said Rivetti. “Evil, to me, translates into sharp lines, dark moody tones and added attitude with the fringe. Using the artistic disciplines Graham Webb was founded on, I created strong asymmetric outlines with texture within, a strong bold fringe to add attitude and used dark, moody, oily tones from blue hues to damsons.”

Dusk
The warm light of day begins to fade and the darkening surroundings become unpredictable and tense. Good and Evil pose the struggle as Balance keeps peace and tensions at bay, although a true battle between the two seems inevitable.

“As the light of day changes so does the mood of Evil, thus adding texture to the strong shape,” said Rivetti. “The hair was wrapped in foil and zapped with a flat iron to create texture.”

Midnight
The imminent clash of two forces is seen here with Balance finding the struggle beyond her control. The scene comes to a climax as the three forces struggle to decide: Who will win? For the final scene, Rivetti elaborates the storyline with clever and innovative styling. “Aha! The fantasy! Evil’s character is in full throttle as the tension of the story escalates along with her hair! To create, prep wire with hair and add to teased version of dusk – construction, form and function.”

A riveting story along with creative inspiration, this new collection contains all elements of art and style along with the creative genius of the Graham Webb creative team. Being involved from start to finish, each stylist was able to join forces with the marketing team to create the concept, story and style. “This collection has been the most rewarding as we were all involved in the design from the inception,” said Rivetti. “Using the storyline as our springboard, we came up with the style concepts.”

A complete production, the entire team from Graham Webb pulled together to create a one-of-a-kind collection. Unique styles and techniques were mixed with concept and design to create a series of three scenes that inspire the minds of fellow artists in the industry.

“Each scene was equally fun to create,” said Rivetti. “Although I may lean towards fantasy midnight because I’m all about pushing the limits.”