Profile

“Men’s wellness is the fastest growing area in the Health and Beauty industry, but no company is attacking the market the right way,” says McCallon. “We wanted to have a fresh, modern approach to the men’s barbershop and leapfrog the competition with amenities and added services. Profile is the one-stop shop for men’s wellness.”

That it is! With car detailing service, a golf putting green, big screen TV’s, not to mention the lovely ladies, this spa is a guys haven! Bringing men into the personal service sector is rewarding for not only men who have a great place to not only spruce up, but relax and feel comfortable, but for the ladies in their life as well. When asked what he looks forward to everyday, McCallon has, of course, a great answer: “Educating men on how to properly take care of themselves. Whether it is hair, skin or body, men are great students; they are just happy to finally have a teacher!”

Many salons and spas have begun adding men’s services to their menu, but PROFILE makes it their focus which allows them as a provider of high-quality services to create added value that only a men’s only spa would be able to aspire to. “Men want results and good service – they are less concerned about price but are more difficult to schedule,” said McCallon. “You must cater to a man’s schedule instead of forcing him to adapt to yours.”

As a Technology and Internet buff and a Bachelor of Science in Biology paired with a Bachelor of Arts in Economics from University of California Riverside, Danny knows his stuff. Not only having a solid education, Danny has a solid background including his successful mother, Bonnie McCallon, who is co-owner of PROFILE Men’s’ Salon and Spa. Bonnie has spent 32 years in Finance working for a Fortune 500 company. Not a bad foundation to start a business on!

As business savvy owners, the McCallon’s knew they needed to include business management software from the beginning, but it had to fit the business. “We love the ease-of-use and efficiency of Shortcuts,” said McCallon. “It is so easy you can train a new user in a few hours with enough depth to keep even the most demanding statistics manager busy for days.”

Recently awarded Top 5 Salon of the Year from Salon Today Magazine, this business has it together, blazing the trail for more than just men, but for salons and spas in general. “We are not conforming to the industry standard for males – we are becoming it.