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Issue: 16
Cover: Graham Webb
Published: August 2007
Pages: 36


Salon Rouge


Salon Rouge opened 10 years ago as Atria Salon in South Bend, Indiana, bringing a wealth of industry knowledge from all over the country. Gail Getz, owner of Salon Rouge, has done it all. Not just because she has been a lot of places and trained with the best, but because she is doing it all now.

Education, innovation and dissemination of information keep her and her team at the utmost level of service and style and form her business motto: education, hard work and a strong focus on customer service. “ In high school, I worked part-time as a receptionist in a salon and ended up in cosmetology school,” said Getz. “Afterwards I went into the apprentice program at Vidal Sassoon’s in Beverly Hills.”

Gail saw something she liked and set out on the path to gain more knowledge, but has never stopped on this quest and ensures that each employee joins the education caravan.

Creating her own apprentice program, Salon Rouge has a culture of progressive development. The stylists at the salon instruct classes every week to their apprentices on different cutting and coloring techniques. “Bringing with me what I had learned through the years in experience and education, the Salon Rouge apprentice program was put together where we train our own staff,” said Getz. “Salon Rouge’s in-house training program is very important to the salon, in that Salon Rouge’s work continues to be of the highest quality.” Education isn’t all about being in the classroom, though, at Salon Rouge. Some of the best training is that through observation and experience. “As a salon owner, you have to be a leader and set a great example,” said Getz. “I believe in rolling up my sleeves.” Setting the standard and leading by example brings her staff together and gives purpose to their day other than doing fabulous hair – they are there to interact professionally and work hard to make the experience for their clients and their teammates as pleasurable and informative as possible. Trained up on the latest techniques by Toni & Guy, Vidal Sassoon, Goldwell and American Crew, Salon Rouge disseminates information to their clients as well ensuring they are well-informed about their haircare.

“I plan to be top-of-the-game in customer service,” said Getz. “Service through education in and out of the salon.” A focus on customer service has led Salon Rouge to win awards such as “Favorite Salon” but the recognition is not a pursuit, it’s a reflection of them offering an invaluable experience to their customers and getting fabulous feedback. “Shortcuts has really helped us track our clients,” said Getz. “We also like to track employee requests and retention for each stylist.”

A Shortcuts client since 2002, Salon Rouge has used Shortcuts as an assistant to execute its business goals and track the progress. “We originally decided to go with Shortcuts because we liked what we saw and they had been recommended by other salons,” said Getz. “If I had to share some words of wisdom in choosing a solution now, I’d say: good support, consistency and reliability.”

A woman of high standards with guiding principles, it’s obvious from the success of the business Gail Getz knows her stuff inside and out! Education, hard work and customer service have kept Salon Rouge on the upward slope for the past 10 years and Shortcuts is proud to have joined them for the past five years of it. “If you’re going to do something, do it to the best of your ability,” said Getz. “I never want to be late in life and say I should have done this or that.”

Doubtful she could.

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