Evolve Cover Competition
Creating an award-winning collection can give salons a massive head start in the hair industry. Sometimes this creativity gets overlooked as salon owners and stylists get caught up in the day to day running of the salon. But, it is often this creativity that helps set salons apart from their peers and therefore Shortcuts wanted to showcase this creativity in Evolve magazine!
This competition was open to Shortcuts clients in the USA and Canada and the requirements were to submit a collection of images that they think cover worthy! It’s up to you to decide who wins; the criteria that were set forth were the following:
1.
Originality and Creativity |
2.
Styling and Execution of Vision |
3.
Art Direction and Composition |
4.
Continuity of Images Within Submission |
5.
Subject Matter |
6.
Harmony Between Photographer’s Execution and Stylist’s Creativity |
The Judges
Shortcuts has recruited judges from around the world with various skills and talents to serve on the judging panel and select the cover shot for Evolve 18!
 |
Benni Tognini
Constantly in demand to perform on the world’s stage as a platform artist and educator, Benni Tognini’s dedication, passion and talent have made him Australia’s most awarded, innovative and exciting hairdresser and educator. Some of his notable awards include World Master of the Craft, Australian Hairdresser of the Year (three times), Australian Educator of the Year (five times), Australian Avant Garde Hairdresser of the Year and Australian Senior Hairdresser of the Year. He has also been admitted to the Australian Hairdressing Hall of Fame and is proud to have inaugurated the Australian Fellowship of Hairdressing. |
| |
|
 |
Lucie Doughty
Lucie Doughty is a word-renowned platform and editorial stylist as well as a Paul Mitchell Editorial Stylist. Featured in magazines such as InStyle and music videos for Justin Timberlake, Lucie has made her mark in the hair and beauty industry with an awards list that includes NAHA Hair Colorist of the Year and Vidal Sassoon Educator of the Year. |
| |
|
 |
Jo Cree Brown
As Artistic Director for Trevor Sorbie Salon, one of Jo’s roles is coming up with new and creative ideas to further explore the creative potential in hair. She has worked on-stage in seminars and shows in Europe and has also worked back stage for Vivienne Westwood and Ann Valerie Ash. As well as being nominated for both Scottish and London Hairdresser of the Year, Jo won the title of BHA Avant Garde Hairdresser of the Year in 2006 with her Espirita collection.
|
| |
|
 |
Josef MacCasland
Josef McCasland serves as a Master Educator in cutting for Hair Salon Educators LLC. In 2004, Josef formed a business partnership with John Alanouf named The Netwerk Academy. Josef serves as the creative director of the company - an independent hairstyling education organization based on haircutting. He has published several articles for magazines such as Lemonade, Kitten, Vice, 944, and OC Weekly. Josef has previously educated salon staff at the Wynn Resort in Las Vegas, and at Gavert Atillier, A.T. Tramp, and Sally Hershberger Salons in Beverly Hills, CA.
|
| |
|
 |
James Lai
James Lai is an American entrepreneur recognized for creating the popular online hair fashion magazine www.TheCuttingChair.com and most recently the beauty retail division www.ShearUp.com. His ventures began with the idea to solve a fundamental problem with the hair industry: a lack of high quality online content. With an eye for hair and fashion, James Lai has a passion for leveraging off of his background in web technologies and marketing to build innovative businesses that modernize the hair industry. |
And the Winner is...
“Love it! Pushing the limits. Great styling, great balance of color and texture.” -Benni Tognini
“Speechless! It’s amazing!” -Josef MacCasland
“Styling, photography, model and hair all work well together.” -Jo Cree Brown
“Very interesting detail with the braid on the side. The style is very thought-provoking and rebellious.” -James Lai
|
|
“Great piecey, pixy cut. I love the blunt cut on the bangs.” -James Lai
“Original and creative. Great haircut, it’s current and today’s look. I like it!” -Benni Tognini |
“I like the strength in the hair cut and how the color shades and focuses in different areas, which suits the photo.” -Benni Tognini
“Good image; I like the hair over the eyes.” -Jo Cree Brown |
| |
|
|
|
“It’s fun, different and the image has a great energy about it!” -Lucie Doughty
“Flawless execution. This hairstyle and photo communicates class and sophistication without any compromise of creativity.” -James Lai |
“Good editorial image.” -Jo Cree Brown
“I think this image shows the hair of all the girls the best.” -Lucie Doughty |
| No reproduction, copy or transmission of this
publication may be made without written permission. No paragraph of this
publication may be reproduced, copied or transmitted save with written
permission or in accordance with the provision of the copyright act. |
|
|
